Would you characterize your employees by gender, age, race, religion, or in any other way when it comes to managing them and enabling them to be successful at their jobs? Of course not. And I’m not talking about verbally or publicly. I’m talking about when you sit down to do their review, determine their raise, have a one-on-one, or interview them, would you take any of that stuff into account? Again, of course not.

You know why? Because there are at least a dozen more important and relevant factors, like job performance, experience, knowledge, team work, etc. The only profiling I’m aware of in the real business world has to do with multinational companies managing workforces in other countries where employment law, compensation, and culture are different. To me, that makes sense.

But profiling groups by generation is ridiculous, no matter what the management researchers and gurus say. Not to mention that it’s dehumanizing.

I somewhat agree with Steve Tobak’s observations in that some of this generation talk is overblown and its importance exaggerated. However, from our own experience at Tenrox younger generations have very different expectations. When it comes to recognition, rewards, raises and bonuses, of course you look at job performance, experience, knowledge and other such factors to determine what is appropriate. But everyone does not feel appreciated or get motivated the same way. For some, an equivalent valued gift, a few extra days off, a paid vacation works better than a cash bonus or a raise. We try to take such things into account when communicating with or rewarding our team members; and yes, the employee’s generation plays an important role in how we approach such discussions.

The difference is I